Linh Nguyen
Họ và tên:
Linh Nguyen
Email:
101**************@********.com
Số điện thoại:
Ngày sinh
03/05/1981
Địa chỉ:
Phú Nhuận, Tp. HCM
Giới tính:
Nữ
Tiêu đề hồ sơ: Marcom Manager
Trình độ học vấn / chuyên môn :
Major in Software
Cao đẳng• Technology Industrial & Management (2000 – 2003)
Kinh nghiệm làm việc:
Marcom Manager
Dong Phuong GroupHo Chi Minh City, Vietnam
Dong Phuong Group has been operating in Wedding & Convention center for more than 20 years. The Group has 3 Le Dong Phuong Centers and 6 The Adora Centers and 2 Shang Garden – Chinese restaurant has been acquired to make the Group stronger. In 2018, Dong Phuong Group open The Adora Center in Tan Binh District in September – it’s the biggest convention center in HCMC. • Responsible for development the Marketing plan for new and existing center. • Tracking, evaluating, report before, during, and after each Marketing Plan. • Execute a wide range of marketing strategies through multiple channels, including social media, digital campaigns, advertising, collateral and internal publications. • Maintain and up to date photo library. • Coordinate sponsorship activities • Planning content schedule for Group Websites, Facebook… • Working closely with sales team to building up and implement yearly promotions plan (Wedding and Corporate) • Working closely with the Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations • Work closely with Operation Management team to define marketing materials and programs. • Manage social media presence and direct programs to improve social media reputation and recognition. • Undertake research of competitive environment and client, consumer trends. • Periodically summarize, analyze and evaluate the marketing activities for each brand in charge, ensuring the achievement of the goals of the strategy. • In charge of Monitoring / Social Listening for 03 brands, as well as analyzing the communication programs of direct competitors to make appropriate recommendations to maintain and promote branding • Communicate with media, write and issue press release to the relevant local media • Perfectly managed design and printing quality of the Centers collaterals and marketing materials to enhance brand identity and consistency. • Successful Group Event “ Year End Party 2016, 2017 & 2018, Grand Opening The Adora Luxury, The Adora Dynasty, Internal Events…
Marcom Manager
Aroma Beach Resort & SpaBinh Thuan, Vietnam
Aroma Beach Resort & Spa. Muine – 4 star resort in Mui Ne - offer the most beautiful beach in Vietnam with unique style - a mix of wild nature and modern. Public relation: • Communicate with media, write and issue press release to the relevant local media. • Organize press trip. • Sending promotion of the resort product to the press people. • Prepares annual Public Relation goal and budget (cooperation with sales, develops working plan to carry out goal). • Develop a relationship and keep in touch on regular basic with resort client. • Updating mailing list of resort clients and press list. • Responsible in handling giveaway, issuing complimentary vouchers. • Repairing special letter with the copy write as request by resort management. • Do PR monthly report. • Informs other department of activities within and outside the resort and other information which maybe useful in dealing with guest. Marketing: • Build up and implement yearly promotion marketing plan • Establish and present the yearly Marketing Budget to Director and follow it strictly. • Preparing brochure, monthly e newsletter, promotion materials, including designing with the aid of the printer. • Develops ideas for designs and printed material. • Execute a wide range of marketing strategies through multiple channels, including social media, digital campaigns, advertising, collateral and internal publications. • Prepare and implementing yearly resort advertising. • Maintain and up to date photo library. • Connect with other department to develop potential promotions. • Responsible distributing e mail to the data guest list for new information of resort. • Maintain website content. • Responsible in sponsoring events with potential companies. • Successful Resort Event “Aroma 1st Anniversary”.
Consulting Marketing and Public Relations
Com Nieu Sai Gon Group & Au Lac do Brazil RestaurantsHo Chi Minh City, VietnamHCMC
Com Nieu Saigon – is Vietnamese Gastronomy Restaurant as ‘the one place visitors shouldn’t miss’ in Ho Chi Minh City because of its truly cultural experience. Specializing in clay pot baked rice, which explodes across the table and over the heads of the customers after shattering the crockery, it is then dressed with scallions and sauce. Consulting Marketing and Public Relations • Communicate with Press, monitoring of press comments and coordinating between company journalists. • Develop and manage Marketing plans (yearly- quarterly) and activities for new and existing promotions. • Maintain, update the Client’s online content such as Promotions, information, press release …. • Perfectly managed design and printing quality of the restaurant’s collaterals and marketing materials to enhance brand identity and consistency. • In charge: Display Advertising (Banner), Facebook, update website, social network… • Establishment & managing advertisement (print ads…) • Ensure all prints and online presence is consistent with restaurant branding guidelines. • Update the Client’s online content such as Promotions, information, press release, news… • Media and marketing tracking and making reports. • Successful Cultural Event “Festa Do Brazil” at Au Lac do Brazil Restaurant. • In charge of Design Advertisements, Marketing materials such as Newsletter, flyer, brochure, booklets … media kits and ensuring that deadlines are met. • Follow up almost Charity, Sponsorships activities. • Coordinate with the HR team to discuss the internal communication needs and provide necessary materials to organize the planned action. Intermind & Vismart Management (October 2010 – October 2011) Intermind Hospitality & Tourism Management is Hospitality Consultant Company, which running the operation, marketing strategies, branding for almost 5 project of Hoang Anh Gia Lai, Da Lat resort, HAGL Quy Nhon Resort, River Beach Hoi An Resort… Public Relations & Marketing Manager • Built strong media relations resulting in the resort is featured free in all local print media • Communicate with press. • Create and manage the media contact database • Perfectly managed design and printing quality of the resort’s collaterals and marketing materials to enhance brand identity and consistency. • Monitor of press comments and coordinating between company journalists. • Prepare press releases, promptly create & execute the PR for specific sales promotion. • Connect with the other departments to gathering information for all monthly promotions… • Responsible for Advertisement booking. • Make a chart of Media Impression and Advertising. • Check all press review, material, and advertising layouts before printing. • Ensure all print and online presence is consistent with resort branding guidelines. • Involved with writing, editing and overseeing the design of print and online materials such as newsletters, brochures and the website. • Maintain, update the Client’s online content such as Promotions, information, press release, news …. • Successful Gala Dinner “ happy new year” at Hoi An River Beach resort • In charge of Design Advertisements, Marketing materials such as Newsletter, flyer, brochure, update client’s website, face book…, media kits for • Follow up almost Charity, Sponsorships activities.
Public Relations Manager
L'An Mien ResortBinh Thuan, Vietnam
• Built strong media relations resulting in the resort is featured free in all local print media • Communicate with press, support for press trip organization • Create and manage the media contact data base • Perfectly managed design and printing quality of the resort’s collaterals and marketing materials to enhance brand identity and consistency. • Responsible for Lanmien Press review and Advertisement book • Promote all promotions of resort. • Involved with writing, editing and overseeing the design of print and online materials such as print ad, brochures, flyer and the website • Make a chart of Media Impression and Advertising. Experience gained: • Relationship with Media (50 reporters) • Get 30 points per month for Media Impression.