Kinh Tế - Luật

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Kinh Tế

HEAD OF SALES & MARKETING

From 06/2018 – present: V Hotel Nha Trang Position: Head of Sales & Marketing Key responsibilities: • Prepares Sales Reports and annual Sales & Marketing Plan • Creates an effective Sales Programs that will increase awareness and positive perception of the Hotel, its activities, culinary services, and personnel. • Knowledge of travel industry, current market trends and economic factors • Ability to access, understand and accurately input information using a moderately complex computer system. • Assist Managing Director in preparation of the marketing, advertising, sales plans, programs and annual budget; manages within approved plans and budgets • Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management. • Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations. • Ability to stand and move throughout the hotel property and continuously perform essential job functions. • Develop awareness and reputation of the hotel and the brand in the local community. • Direct and manage all group, transient, and banquet sales activities to maximize revenue for the hotel. • Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required. • Perform other duties as assigned. • May participate in Manager on Duty Program

HEAD OF SALES & MARKETING

From 06/2017 – 06/2018: New Sun Hotel Nha Trang Position: Head of Sales & Marketing Key responsibilities: • Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals. • Update action plans and financial objectives quarterly. • Identify new markets and business opportunities and increase sales. • Implements all sales action plans related to my market areas as outlined in the marketing plan. • Able to provide quick and timely responses, immediate communication to the properties, develop professional long term business relationships. • Provide the highest quality of service to the customer at all times. • Participates in sales calls with members of sales team to acquire new business and/or close on business. • Executes and supports the operational aspects of business booked. • Able to supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience. • Work closely with Revenue Manager to ensure proposed rate negotiations meet the financial needs of the hotels. • Develop strong relationships with on property front office team to ensure working in unity and always striving to achieve the same goals. • Accompany sales team on sales calls to potential clients to assist in development of the account and to access the effectiveness and sales skills of the sales person. • Attending all department and hotel meetings as necessary. • Targeting key accounts potential for the company. • Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc. • Develops relationships within community to strengthen and expand customer base for sales opportunities. • Manages and develops relationships with key internal and external stakeholders. • Acquiring and developing new business accounts and preparing sales proposals for clients. • Closely following up on all business leads within a 24 hour response time line to clients.

DIRECTOR OF SALES & MARKETING

From 06/2016 – 06/2017: Sapaly Hotel Lao Cai Position: Director of Sales & Marketing Key responsibilities: • Oversee the operations functions of the hotel, as per the Organizational chart. • Hold regular briefings and meetings with all head of departments. • Ensure full compliance to Hotel operating controls, SOP’s, policies, procedures and service standards. • Lead all key property issues including capital projects, customer service and refurbishment. • Handling complaints, and oversee the service recovery procedures. • Responsible for the preparation, presentation and subsequent achievement of the hotel's annual Operating Budget, Marketing & Sales Plan and Capital Budget. • Manage on-going profitability of the hotel, ensuring revenue and guest satisfaction targets are met and exceeded. • Ensure all decisions are made in the best interest of the hotels and management. • Deliver hotel budget goals and set other short and long term strategic goals for the property. • Developing improvement actions, carry out costs savings. • A strong understanding of P&L statements and the ability to react with impactful strategies • Closely monitor the hotels business reports on a daily basis and take decisions accordingly. • Ensure that monthly financial outlooks for Rooms, Food & Beverage, Admin & General, on target and accurate. • Maximizing room yield and hotels / resort revenue through innovative sales practices and yield management programs. • Prepare a monthly financial reporting for the owners and stake holders. • Draw up plans and budget (revenues, costs, etc.) for the owners. • Helping in the procurement of operating supplies and equipment, and contracting with third-party vendors for essential equipments and services. • Act as a final decision maker in hiring a key staffs. • Coordination with HOD's for the execution of all activities and functions. • Overseeing and managing all departments and working closely with department heads on a daily basis. • Manage and develop the Hotel Executive team to ensure career progression and development. • Be accountable for responsibilities of department heads and take ownership of all guest complaints. • Provide effective leadership to hotel team members. • Lead in all aspects of business planning. • Respond to audits to ensure continual improvement is achieved. • Corporate client handling and take part in new client acquisition along with the sales team whenever required. • Assisting in residential sales as and when required and development with strong sales prospects. • Responsible for safeguarding the quality of operations both (internal & external audits). • Responsible for legalization, Occupational Health & Safety Act, fire regulations and other legal requirements.

DIRECTOR OF SALES & MARKETING

From 06/2014 – 06/2016: La Mer Hotel Nha Trang Position: Director of Sales & Marketing Key responsibilities: • Ensure best client service is being made available through communication amongst the team, cross training within the department and appropriate office coverage. • Works with sales clerks to ensure understanding of sales strategy and effective implementation of this strategy for the segment. • Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment led by the DOS. • Set example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs and observance of sales office standard. • Ensure hotel meets or exceeds budgeted goals. • Follow and track company cross-sell procedures. • Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts. • Organize travel agent month and travel agent appreciation rates for slow months. • Assists with the development and implementation of promotions, both internal and external. • Creating a focus on attracting new business. • Attending and contributing to the monthly sales strategy meeting • Updating and owning the sales strategy & sales plan with the Owner. • Review and approves any special corporate negotiated rates by signing the CVGR (Company Volume guaranteed rate) contract. • Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals). • Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives. • Recommends monthly room night target goals for sales team members. • Participates in sales calls with members of sales team to acquire new business and/or close on business. • Develop and send informative press releases to targeted lists highlighting all activities and promotions. • Maintain and expand corporate incentive program via direct mail, personal visits etc. • Oversee and ensure the update of rates, promotions on hotel website, OTA's (Online travel agents), GDS etc. without any rate parity. • Responsible for the training of sales managers and staff. • Follow and promote hotel standards with guests, co-workers. • Evaluates and drives the hotel’s participation in the various sales channels, Market Sales, Event Booking Center, electronic lead channels, etc. • Monitors all day to day activities of direct reports. • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

HEAD OF SALES & MARKETING

From 06/2012 – 06/2014: Phu Quoc Eco Beach Resort Position: Head of Sales & Marketing Key responsibilities: • Responsible for Corporate and Travel Agent Room Sales for the hotel. • Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals. • Update action plans and financial objectives quarterly. • Identify new markets and business opportunities and increase sales. • Represent Hotels in various events and exhibition. • Implements all sales action plans related to my market areas as outlined in the marketing plan. • Conducts daily sales calls and arrange site inspection trips to hotels by corporate clients. • Able to provide quick and timely responses, immediate communication to the properties, develop professional long term business relationships. • Provide the highest quality of service to the customer at all times. • Participates in sales calls with members of sales team to acquire new business and/or close on business. • Executes and supports the operational aspects of business booked (Company Volume guaranteed rate, generating proposal, Corporate Rate Application letter, writing contract, customer correspondence). • Able to supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience. • Work closely with Revenue Manager to ensure proposed rate negotiations meet the financial needs of the hotels. • Develop strong relationships with on property front office team to ensure working in unity and always striving to achieve the same goals. • Accompany sales team on sales calls to potential clients to assist in development of the account and to access the effectiveness and sales skills of the sales person. • Assess additional training needs based on data gathered and interaction with sales team from property visits. • Attending all department and hotel meetings as necessary. • Targeting key accounts potential for the company. • Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc. • Develops relationships within community to strengthen and expand customer base for sales opportunities. • Manages and develops relationships with key internal and external stakeholders. • Acquiring and developing new business accounts and preparing sales proposals for clients. • Closely following up on all business leads within a 24-hour response time line to clients.